Marketing and Advertising

Is There Gender Gap In Online Shopping?

Many retailers have dreamed of a desirable shopper who spends more money, makes immediate decisions and seldom return stuff. Between genders, the male shoppers have manifested this attitude compared to their female counterpart. Though both gender acts differently in actual stores, men need speed in their internet purchases. But they still would not let discounts like this 15% off kohl’s coupons promo codes 2018 – come2orderdc pass them by.

Women on the other hand have the tendency of prolonging their decisions by first placing their choices in wish list then they will move this to their carts for days before finally either clicking on the final button or totally taking out the item. But that does not end there. There are more female purchases that end up being returned because of the differences in their expectations from the actual received products. That greatly manifests the characteristics of women. But when it comes to volumes, women just love shopping. Once they have made a choice of a dress, it cannot stop there. It has to be paired off with a matching bag, scarf, coat and shoes. Not to mention jewelries too. So, there are more varied items in a cart but on the overall it may only cost less to a male single purchase.

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