An efficient and well-managed queue is one of the quickest and most cost-effective ways a business can increase operational efficiencies and squeeze additional revenues from existing real estate.
If a potential customer sees a well-organized business, they are bound to take a peek or plan a trip the next time they’re in town. Signage and way-findings are often overlooked when planning a queuing strategy, yet it can have a tremendous impact on an overall customer flow. Clearly making queue entrances via crowd control stanchions is paramount to establishing a consistent and accurate flow of customers.
You're queued and are bound to pay for themselves
A store’s greatest incremental revenue potential exists at the checkout in the queue. An in-line merchandising solution can create a profit center within the existing floor space of the queue. Merchandising in the queue keeps customers occupied while they wait, dramatically reducing perceived wait times, increasing goodwill and enhancing the customer services.
A large banner, signs attached to stanchions at the start of a queue can clearly mark entrances and make it easy to identify different service types available.
Additionally, merchandising in the queue keeps customers occupied while they wait, dramatically reducing perceived wait times, increasing goodwill and enhancing the customer's experience.