Your company name is Your identity. What separates you from everybody else.
I would be willing to wager that you spent a good deal of time coming up with the perfect name for your company. Am I right?
Something catchy, easy to keep in mind, and unique. How am I doing so far?
What if I were to tell you that your business name is possibly the solitary biggest hindrance to your business's success online. You can look for Free Business Name Ideas on the web.
Regrettably, for many companies it is.
Choosing a name for your online businesses is much different than choosing a name for a physical business.
You see, in the real world, a business with a catchy, easy to bear in mind name could possibly get traffic simply from people driving by on the street or walking by in a mall even if they have never been aware of you before.
Unfortunately, this may not be how things work online. Online, there is no drive-by traffic, no people walking in to your business because we were holding next door shopping.
On-line, you must be found among a pool of tens of thousands of other businesses.
Online, people don't casually browse with friends to pass the time.
Online, people lookup… and unless name is Microsoft, Wal-Mart, or another extremely well known and well branded name, people will not search for your company name.
Studies show that approximately 80% of sites users find what they are looking for by way of search engines (i. e., Yahoo, AltaVista, Excite, and so on. ), and I ensure you, they are not going to be looking for your wonderful appealing name, they will be searching for the matter they want.
Let me personally offer you an example. A few say you own a gourmet coffee business called "The Brewmaster" that you decide to take online. Of course you love name and create your online identity around your offline name. You hold the domain name "http://www.brewmaster.com," keep your company name, and title your site "The Brewmaster. "
You have submitted your site to Yahoo as well as all the other internet directories and search engines. Ahhh… a lot more good. Orders should start rolling in any minute now…
Guess what? Unless of course you have a LARGE marketing budget for banner advertisements, etc., you've just condemned your business.
Let's look at why.
First, why don't look at the…
Whether you're dealing with a directory or a search engine, the site title is the single most important aspect of your listing. For search engines, the text found within the title tags of the page is given more weight than any other single factor on that page (i. e., key phrase density, keyword frequency, going tags, etc. ). Inside a directory, your whole listing is made up of two things, your title, as well as your description.